BRAD PITT’S PR PERFECT STORM SHOULD BOOST TANK MUSEUM
Brad Pitt at Tank Museum
The World’s largest tank museum has just had the sort of publicity boost that many tourism facilities could only dream of…
To have a major Hollywood star there all day, along with the world’s media, including thetraveltrunk, filming interviews and photographing – no other than Brad Pitt!
Bovington Tank Museum in Dorset UK was the setting for Brad to launch his latest film project called ‘Fury’ with fellow actors Logan Lerman and Jon Bernthal.
The story line is so perfect for the museum itself it tells the story of a World War II tank crew as they battle their way to Germany towards the end of the conflict.
Brad Pitt at Tank Museum
The museum holds a vast collection of tanks from World War I and from many nations up to the present day including a Sherman tank that was in fact ‘Fury’ in the film. Plus the museum also provided the mobile tank opposition in the guise of a very rare German Tiger tank. This is the only working version in the world and one of the most popular exhibits at the museum.
At Bovington they not only restore, repair but they maintain many of its exhibits in full working condition and throughout the year the facility provides full mobility displays and historically accurate re-enactments for the public in its huge enclosed outside arena.
BRAD PITT AND ANGELINA JOLIE
However the coup of having a world famous Hollywood super star launching a major film can do nothing but good for this unique military museum to be found in the quiet rural county of Dorset in the South of England.
Not only that but the s leaked whilst he was there in the museum itself that he had just married his long time partner and fellow Hollywood ‘A’ lister Angelina Jolie so the next day Brad was front page almost around the world.
In terms of publicity for any tourist venue this was in public relations terms, a perfect storm! Not only was Brad’s film getting some great exposure but the Bovington Tank Museum was in the ‘fury’ of the media furor too!
The film hits the screens in late October 2014 and the museum was unable to say what it thinks of it all, but the exhibition halls containing over 300 vehicles and outside displays will I am pretty sure they will be a great deal busier than they were last year!
