When your country is half way between Europe and the USA it does seem really sensible to try to capitalise on such great geographical good luck.
That is exactly what businessman and investor Skuli Mogensen did by setting up WOW Airline back in 2011!
Using his home country of Iceland as the base and allowing easy access to both sides of the Atlantic and it has turned into an excellent business opportunity.
Passengers can reap the benefit of some very competitive fares either deciding to visit the island of volcanoes itself or using its Keflavik International Airport as a stopping off point to change and then continue west onto the USA or head east in the opposite direction into Europe and the UK.
The former US Airforce base is now the main hub airport for WOW Airline and also provides a very important emergency diversion runways for hundreds of two engine aircraft crossing the Atlantic every day.
WOW AIRLINE LOW COST MODEL
Using a low cost model WOW can get you across the Atlantic at a fraction of the cost of flying direct. If time is not of the essence, then a couple of hours in Keflavik and the money saved could be just enough for you to say “wow” to your wallet!
The business is attracting some really encouraging passenger numbers and the CEO is so happy with the growth that he has just gone shopping for seven new aircraft for the fleet in order to bring the number now to 24.
Four new wide bodied A330-900neo will help reduce their fuel bills as the latest aircraft design and new Rolls Royce engines burn around 14% less fuel helping to make it even more cost effective to operate.
They are also adding two A321’s again these are very fuel-efficient too.
As well as taking passengers deep into the US the newer A330’s could allow them to fly non-stop west as far to Honolulu or east to Hong Kong direct from Iceland.
Started in November 2011 by Mr Mogensen the distinctively coloured purple airline boasts one of the world’s youngest fleets, with an average aircraft age of just 2.5 years. By mid 2017 the airline will be flying 32 international routes out of Iceland.