HILLBROOKE HOTELS GO FOR DOG OWNING SECTOR
The phrase ‘dogs dinner’ in colloquial English is an insult or criticism, meaning a mess or poor job but in this particular case it’s very much a term that is praiseworthy to the organization that are using it to sell their hotel service.
The UK hotel chain Hillbrooke Hotels identified that some 23% of British population own a dog and with many hotels not allowing them to stay they have a real chance to boost their business and offer a great service for their guests whom are currently being ignored by many hotels.
From a marketing meeting the chain decided to offer a ‘Dogs Dinner’ service to all dog owners staying that their hotels.
There are a few rules regarding the dog staying in the hotel like not on the furniture and of course cleaning up after your dog in the grounds but otherwise they are more than welcome across the whole group.
Hotel Manager Jamie Dyer of the Pembroke Arms said, “More and more places now and quite surprisingly are less dog friendly and they don’t welcome them in. But to us it seems crazy, if you look into the statistics some 23% of the UK population own dogs. It does not seem right as dogs are very much part of any family. Right across the Hillbrooke group we are very dog friendly and we want the whole family to come and have an enjoyable stay with us and that includes the dog.”
He added, “We like to see that the dog has a good stay, so we came up with the special in room dog menu which can be from basic dog food and biscuits or chef specials which includes sausage and mash or even steak. When you book your room your furry four legged friend gets a comfy dog bed, bowls, special treats and even bottled water too.”
What helps this hotel group is the fact that most of their hotels are in rural locations plus also close to stately homes and places of great historic interest, this then provides plenty of places great for dog walking and indeed entertainment for the whole family.
Described as offering ‘Quirky Luxury’ the group has properties in Pangbourne, Bucklers Hard, Stamford, Hambledon, Burghley and the hotel we reviewed The Pembroke Arms at Wilton in Wiltshire.
The staff there were incredibly welcoming when ‘Monty’ my King Charles Spaniel bounded into the ly refurbished hotel that is just across the road from the stately home of Wilton House.
Bar staff were quick to pop a bowl of water under the table as we sat down for a lunch drink and snack a nice touch. As Monty continued to his and our room he was stroked and patted by the staff we passed.
As a dog owner myself I found that this is a refreshing attitude by the hotel owners as abroad there is certainly a wider acceptance of guests travelling and staying with pets.
Yes I admit there can be and are issues regarding them but generally well-behaved dogs with and here I emphasize their well-behaved owners are a great target market!
Hotels are potentially ignoring around a quarter of the population if they do not accept dogs and in this more austere age I really cannot believe that hotels can afford to do that.
I wish Hillbrooke Hotel’s good luck with their project, I know Monty enjoyed his stay and meal at Wilton…his waggy tail said it all!