A number of initiatives are already proving a success with passengers, particularly the arrival of the Embraer 175 jet aircraft; and the launch of Flybe’s innovative Manchester hub that offers extra regional connections for the UK traveller.
Amongst the product initiatives coming this year are the following that have been introduced today:
No charges for customers paying by debit card. On a credit card charging only a per booking charge (regardless of the number of passengers in the booking).
Creation of three ticket types:
1.Essentials: Flybe’s lowest fare ticket that has no debit card charges, 10kg hand baggage allowance and seat selection at check in.
2. New Economy: A ticket which, in addition to the free use of cards and 10kg hand bag allowance, also includes – in one upfront inclusive price – a free standard sized hold bag, free advance seat selection at the time of booking, a changeable ticket (which may incur a fare upgrade) plus a free SMS text message detailing the booking information. Prices for this ticket start at under £50.
3. Plus: Flybe has retained its top end product with a ticket that includes all the flexibility and comfort a short haul business traveller needs, including Executive Lounge access, a 40kg hold bag allowance and complimentary food and drink on board.
The airline has also launched a website and -look advertising creative, including a soon-to-be aired series of TV commercials all featuring Flybe’s own pilots and cabin crew. The airline then plans summer trials of inflight TV programming and entertainment available free of charge for its passengers through onboard wi-fi. Additional product and service enhancements are due to follow throughout the year.