Cutting APD could be the best triggers to help the country to claim the potential and very sizable inbound tourist spend.
Tourists do make a significant contribution to the UK Treasury thanks to the VAT paid on meals, hotel rooms and for presents.
Foreign tourists also help to generate jobs to those employed in the travel sector and to those who service the industry too.
The enormous boost to every tourism business around the country would certainly be welcome. The loss leader policy could be used in order to make the country irresistible; if the effort is not made for 2013 then it won’t be long before tourists of the world will be looking at Brazil and the great opportunity will then be gone South!